I’m Paula Fernández Cañedo, a graphic designer with background in advertising, marketing, and communication. I have worked on digital materials, branding, content creation for social media, art direction, illustration and video edition, collaborating with brands, individuals, and music artists across diverse projects.

I specialize in digital design, illustration, brand identity, content creation, marketing materials, etc. However, I also have experience in social media strategy, event coordination and PR.

• Adobe Photoshop, Illustrator & Premiere – Image editing, vector graphics, branding assets, short-form content videos, promotional videos, social media content.

• Illustrations – Custom artwork, digital illustrations, and creative visuals.

• Web & Magazine Layout – Design UX/UI and print layouts.

I have worked in diverse industries, including entertainment, gaming, fashion, music and corporate branding.

I’m really inspired by any form of art: paintings, cinema, music, literature, fashion, video games... I believe that you can learn so much creativity from exploring different artistic fields.